Christos's Data Portfolio – All Things Data Analytics

E-Commerce

Conversion Optimisation

Advanced Customer Segmentation

Data Analytics

Data Visualisation and Modelling

Business Intelligence

Email Marketing

PPC Campaigns

Christos Singh

With extensive experience in E-commerce, Conversion Optimisation & Data Analytics, I offer a distinctive & synergetic skill set aimed at driving continuous store sales growth and ensuring a seamless user experience from initial engagement to checkout.

Passionate about leveraging data-driven insights and innovative marketing strategies, I am dedicated to enhancing business growth and optimising customer conversions.

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My Skill Set

Conversion Optimisation

Expertise in e-commerce conversion optimisation, utilising data driven insights. Implementing features such as exit intent pop-ups, cross-sells/upsells, strategic product placement and more, driving enhanced user engagement and higher conversions.

Bespoke E-Commerce Integrations

Having in-depth knowledge of various web based coding languages including Javascript, PHP, HTML, CSS, Ruby and Liquid, I have created customisations for specific brand needs, resulting in increased AOV, CTR and conversions. Examples of past work are available.

Email Marketing

Extensive experience in email marketing and converting subscribers into repeat customers through seasonal campaigns, flows and advanced segmentation strategies providing relevant emails based on customer profile history. Utilising A/B testing to scale and improve the main KPI's and reduce customer churn.

Copywriting & SEO

Specialising in copywriting and SEO, I excel in on-page optimisation techniques, backlink building and creating SEO-friendly content to drive organic traffic and website visibility, with a focus on both long and short-tail keywords. Competent with Ahrefs, SEMRush, GA4 and Google Search Console.

Data Visualisation & Modelling

Working with various business intelligence and data visualisation software I am able to visualise data in an accessible way to see and understand trends, outliers and patterns in data. Since our eyes are drawn to colours and patterns this makes for a useful format when presenting key findings to stakeholders

Data Analysis

Utilising a variety of statistical packages I am able to undertake data cleansing and exploratory analysis. With experience of handling large sets of data (2M+ rows) I am able to extract key valuable information and real-time insights to provide data driven decisions

E-Commerce

Mobile Commerce, Multichannel Selling & Conversion Optimisation

Shopify, WooCommerce, Magento Utilising GA4 data to derive actionable insights and make data-driven decisions with a focus on mobile-friendly commerce. A/B testing implementations and using funnel analysis to maximise conversions and revenue.

Marketing

Email Marketing, PPC & Content Creation

Customer segmentation, Google Tag Manager, UTM Tracking & Keyword Research Nurturing new and existing relationships using email campaigns, automated flows and promotion flows. Scaling social media campaigns using data derived insights to drive traffic and conversions.

Data Analysis Skills

Data Cleaning, Exploration & Analysis

SQL, Python, R, Matlab, Excel, VBA, Power Query, DAX (PowerBI) Listed above are the languages/software I have experience with when conducting data analysis, each program comes with its own merits and is process-dependent.

Data Visualisation Skills

Custom BI Dashboards & End-User Reporting

PowerBI, Tableau, Plotly Having an in-depth understanding of PowerBI and Tableau I am able to formulate interactive visuals which engage the audience and showcase findings in an informative way. Examples of past work is available in my portfolio section.

Bespoke E-Commerce Integrations

Efficient and Optimised Custom Integrations

Coded using Javascript, PHP, HTML, CSS, Ruby and Liquid. Past projects include: 1. Volume-based discount system for all products with a specific tag, with user interface display on product pages.

2. Product bundle / builder page with product count & limits, automated discount, step navigation bar with action based highlighting, validation for each step and conditional price display.

3. Conditional page/product display based on geolocation

4. Product description generator and A+ copy formatting

5. Label/badge display on collection, search result and product page for specific tags on products

Other Skills

Marketing Optimisation & Web Development

A/B Testing, Multivariate Testing, GA, PPC Marketing, Email Marketing, Workflow Automation Utilising heat maps and in-depth visitor interaction analysis to optimise marketing campaigns. Custom WordPress app integration.
Web development. Web coding languages: HTML, Javascript, CSS, PHP, Liquid and Ruby.

Automation using Python.
Development of forecasting financial and sales models.
SEO keyword research.
Organic growth.